Grainger plc was selected to redevelop the Young Street site along with another Assael designed scheme at Hortensia Road in the Royal Borough of Kensington and Chelsea.
The proposed development will replace an existing 1960’s car park that is under-utilised and often referred as alien to the character of the area. A sensitive approach to form that mediates between the residential houses of the square and the civic retail centre of Kensington High Street, this high-quality building will complement the character of the area while providing Young Street with its own identity.
This scheme will provide 53 new homes that will meet the needs of the private rental sector (PRS) and the private for sale market. The mix will include studios suites, 1,2 and 3 bed apartments, penthouses and family mews houses. The 2 and 3 bedroom mews houses will be accessed, through their own front doors, off the central landscaped courtyard encouraging the legibility of the individual properties.
The picturesque courtyard will be at the heart of the development and will create a physical and visual amenity space for future residents while greatly improving the aspect of those existing properties overlooking the site. A strong concept from the outset was to create a visual link from Young Street to the courtyard beyond, a key feature in this part of the Conservation Area.
The building will be professionally managed with concierge reception facilities and a range of amenities and services for residents including a high-tech residents lounge, a gym and a private cinema. A basement car park will provide 25 parking spaces and 55 secure cycle spaces.
The design approach is based on a comprehensive understanding of local character and contextual generators. The height of the proposal has been designed to rise from the south to the north along Young Street, from 5 to 8 storeys, in response to this immediate context. The taller component creates a focal point for the development and a varied and playful roof line, while improving the legibility of the entrance at street level. The 5 storey element has been set back to sensitively abut the Grade II listed pub adjoining the site.
The introduction of a residential, high-quality brick building with stone detailing will not only complement the unique character of the Conservation Area but will help restore a sense of place and transform Young Street from the uninviting and inconspicuous service road it is into a dynamic and inviting street that straddles Kensington High Street and Kensington Square.
2014 Housing Design Awards - Winner of Private Rented Sector Project