Hortensia Road

1 of 7
View looking west
Existing site
Hortensia Road - Family townhouses for rent
View looking east
Active ground floor
Hortensia Road
The Hortensia Road scheme transforms a prominent corner off London’s Kings Road to create a high quality, vibrant residential building.

Grainger plc was selected to redevelop the council-owned Hortensia Road site along with another Assael designed scheme at Young Street within the Royal Borough of Kensington & Chelsea.

The proposed development sits on a prominent corner of Hortensia Road and Kings Road on an existing under-utilised surface car park. It will provide a mixture of affordable homes and private homes for rent along with a flexible non-residential ground floor unit for retail or professional use.

Our distinctive scheme comprises of 31 new homes, including 6 family town houses and affordable and private rented apartments. The townhouses benefit from private amenity space with a landscaped courtyard. The private rented apartments, each with its own private balcony, have access to a communal roof terrace. The apartments are all accessed from one main entrance whilst the town houses each have their own front doors accessed directly from the street or rear courtyard.
Our careful understanding of the site context has informed a contemporary and high-quality design that respects and enhances the local area. Particular attention has been paid to the height and massing of the buildings with the lower three storey building situated on Hortensia Road and the five and seven storey apartments blocks stepping up on the corner of Hortensia and Kings Road. The building frontages are informed directly from adjacent and local building lines.

The palette of materials used across the development has been selected in respect to the existing context whilst giving the scheme its own identity. The principle material used is London Stock Brick in two colours. A red brick is proposed for the seven storey element along King’s Road and three storey element along Hortensia Road, tying the building into these existing street elevations. The corner element is a light buff brick, helping the development to read as three distinct blocks. This treatment also enhances the building’s presence on both King’s Road and Hortensia Road.

King’s Road is an vibrant retail destination and the scheme aims to provide an active street front designed to allow flexibility and interest. The main building line fronting King’s Road is set back to create‘breathing space’ and provide landscape to the front of the building. The concept is to create a local destination, by utilising the existing crossing point and linking the existing ‘active’ uses opposite with the proposed uses within the development. The building itself will reinforce the activity at street level.

The high-quality, mixed-use scheme will see this under-utilised corner transformed into a vibrant hub of activity and meet the need for new private rented homes in the borough. Works commenced on site in summer 2015. 

Back to projects
King’s Road turns corner for Build to Rent
Hortensia Road
Corner of Kings Road and Hortensia Rd
Chelsea, SW10 0QS


Grainger plc


RIBA Stages

Proposed use

Site history

Former surface car park

Site area


Gross internal area


Number of dwellings




Plot ratio


Construction value


Made by Tommy logoTerms of use   |   Privacy policy   |   Environmental policy   |   © Assael Architecture Ltd 2017