Hortensia Road

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View looking west
Existing site
Hortensia Road - Family townhouses for rent
View looking east
Active ground floor
Hortensia Road
The Hortensia Road scheme transforms a prominent corner off London’s King's Road to create a high quality, vibrant residential building.

Grainger plc was selected to redevelop the council-owned Hortensia Road site along with another Assael designed scheme at Young Street within the Royal Borough of Kensington & Chelsea.

The development sits on a prominent corner of Hortensia Road and King's Road on an existing under-utilised surface car park. It provides a mixture of affordable homes and private homes for rent along with a flexible non-residential ground floor unit for retail use.

Our distinctive scheme comprises 31 new homes, including 6 family townhouses, and affordable and private rented apartments. The townhouses benefit from private amenity space with a landscaped courtyard. The private rented apartments, each with its own private balcony, have access to a communal roof terrace. The apartments are all accessed from one main entrance whilst the townhouses each have their own front doors accessed directly from the street or rear courtyard.
Our careful understanding of the site context informed a contemporary and high-quality design that respects and enhances the local area. Particular attention has been paid to the height and massing of the buildings with the lower three storey building situated on Hortensia Road and the five and seven storey apartments buildings stepping up on the corner of Hortensia and King's Road. The building frontages are informed directly from adjacent and local building lines.

The palette of materials used across the development was selected in respect to the existing context whilst giving the scheme its own identity. The principle material used is London Stock Brick in two colours; a red brick for the seven storey element along King’s Road and three storey element along Hortensia Road, tying the building into these existing street elevations. The corner element is a light buff brick, helping the development to read as three distinct blocks. This treatment also enhances the building’s presence on both King’s Road and Hortensia Road.

King’s Road is a vibrant retail destination and the development provides an active street front designed to allow flexibility and interest. The main building line fronting King’s Road is set back to create ‘breathing space’ and provide landscape to the front of the building. The concept creates a local destination by utilising the existing crossing point and linking the existing ‘active’ uses opposite with the uses within the development. The building itself reinforces the activity at street level.

The high-quality, mixed-use scheme sees this under-utilised corner transformed into a vibrant hub of activity and meet the need for new private rented homes in the borough.

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King’s Road turns corner for Build to Rent
Hortensia Road
Corner of Kings Road and Hortensia Rd
Chelsea, SW10 0QS


Grainger plc


RIBA Stages

Proposed use

Site history

Former surface car park

Site area


Gross internal area


Number of dwellings




Plot ratio


Construction value


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