Great West Quarter

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Central boulevard
Overview of the development
The central piazza and public art
Full height atrium overlooking the Great West Road
Wallis House
Architecture with longevity
The Tower
Extending to nearly thirteen acres, the Great West Quarter is a mixed-use development with 900 private and affordable apartments, shops, restaurants, a pub, health club, art gallery and crèche.

Great West Quarter is regeneration on a grand scale. A dilapidated five-hectare site on the Great West Road in Brentford, West London, it was an agglomeration of disused industrial and office buildings, including the iconic Grade II listed Wallis House, which had been vacant since 1995. 

With Barratt London, we have transformed the site into a vibrant new living quarter. The striking GWQ tower, a landmark 27 storey double skinned tower with full-height light sculpture and public viewing gallery stands to the west of the site. To the east we’ve creatively converted the Grade II listed Wallis House – an art deco factory - to provide private and commercial accommodation.

A key ambition was to encourage interaction among the community and a series of courtyards, a playground and a half-acre piazza for public events and leisure, with the provision of restaurants, shops and an art gallery, create these connection points for the residents. There is also a public art strategy, including artist Alison Turnbull’s colourful artwork set within the piazza and the futuristic tower light sculpture.

The scheme provides 504 private and 396 affordable apartments. We took care to ensure a mix of housing accommodation, from studios to one, two and three-bedroom apartments and to ensure the affordable apartments were virtually indistinguishable from the private. The GWQ scheme has helped create new jobs and a balanced community, in a car-free, sustainable environment, with a robust infrastructure.

Four main elements make up the development, each with a distinctive character:

  • The Grade II listed Wallis House with retained art deco exterior features.
  • New build forming the centre and rear of the site, offering modern accommodation
  • The Tower: a 27-storey counter-balancing structure on the western edge of the site, which is positioned to ensure minimal disturbance from wind.
  • The final piece of the GWQ  jigsaw, a residential building incorporating a 10 storey high green wall sitting within a glass atrium.

This scheme is an exemplar of sustainable development.  It has re-used brownfield land and embraced advanced techniques in its construction to create a vibrant new community neighbourhood for Hounslow.

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Grand regeneration
Great West Quarter
Wallis House, Great West Road
Brentford, Middlesex, TW8 9BD


Barratt London


2016 The Sunday Times British Homes Awards - Final Phase Commended for Apartment Building

2008 British Homes Awards - Winner of Housing Project Of the Year


RIBA Stages

Proposed use

Site history

Former Glaxo Smith Kline headquarters and previously BOAC offices and factory.

Site area


Gross internal area


Number of dwellings




Plot ratio


Construction value


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