Design is an evolutionary process that requires commercial acumen, sector expertise, infrastructure knowledge, sustainability skills and strong public engagement. We believe in a collaborative design approach to ensure a scheme that is robust, deliverable and meets the brief.
Robust, deliverable and effective
Armed with these guiding principles, our teams follow an iterative design process, collaborating with the principal design consultants and specialists to ensure that the scheme, masterplan, framework or town planning concept meets the requirements of the brief, and creates vibrant and pleasant places where people want to be.
Whether we are designing a new building, restoring an old one or creating a new place, our design approach is based on a comprehensive understanding of local character, unique circumstances and the client’s brief.
Does it work… will it last… does it look good?
We believe that a well-designed building or place combines functionality (does it work?), durability (will it last?) and delight (does it look good?). Successfully balancing these qualities does not have to add expense to a project, and with the right approach, will add value.
There are certain characteristics that most successful buildings and places share. At Assael, we use eight qualities that make successful places as our starting point when we’re thinking about the design of a new building or place.
Character – buildings and places should have their own identity
Continuity and enclosure – public and private spaces should be clearly distinguished
Quality of the public realm – a place should have attractive and successful outdoor areas
Ease of movement – buildings and places should be easy to get to and move through
Legibility – buildings and places should have a clear image and be easy to understand
Adaptability – buildings and places should be able to change easily
Diversity – a place should have variety and choice
Value – getting the components of a scheme right will maximise value
Successful buildings and places also need to be accessible for everyone. The principles of inclusive design call for buildings and places to be:
Inclusive - so everyone can use them safely, easily and with dignity
Buildings and places need to be and feel safe and the seven attributes of safer places include:
Access and movement - places with well-defined routes, spaces and entrances